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Search Integration: Are We There Yet? (Search Engine Roundtable)
People have been talking about search being integrated with other types of marketing for ages. How's it going? Is search now second nature when creating an advertising campaign? If not, why not? Thoughts and examples of integration challenges will be shared in this panel. Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors Speakers: Peter Hershberg, Managing ...
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Attracting shoppers (InternetRetailer.com)
When it comes to online display ads, CyberDefender Corp. aims to be a chameleon. The e-retailer of anti-virus, anti-spyware and other software doesn’t want to be flashy, or Flashy. It wants to blend into web pages—not just visually, but contextually.
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Top Scoops (Scoop.co.nz)
Craig Crawford, CQ - How did anyone think the public would get behind something sold as a bailout of Wall Street multi-millionaires? Make it a bailout of homeowners, and you would have something that could pass in Congress.
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WebVisible Launches Program to Bolster Local Business' Online Presence, Strengthen Chamber of Commerce Membership (Marketwire via Yahoo! Finance)
WebVisible, Inc., a worldwide leader in local online advertising, today announced the availability of a new program designed to strengthen Chamber of Commerce membership and extend the benefits of search engine marketing to more local businesses. "Let Us Pay Their Dues" will be formally unveiled on Sept. 25, 2008 at the Southern California Association of Chamber Executives meeting in Orange, ...
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PPS.TV Leads New Era of Online TV Advertising (PR Newswire via Yahoo! Finance)
China Internet Conference 2008 was held in Nanjing on September 23rd. At the conference, president of PPS.TV, Vincent Xu, addressed in a speech titled 'PPS Olympic Strategy' on PPS' Olympics marketing strategy experience and yield with all the media and industry players.
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AOL launches ad exchange so advertisers can pay even lower rates [BidPlace] (Valleywag)
Everybody who's anybody has had an online-advertising exchange since the spring of 2007, when Google announced it would acquire DoubleClick and Yahoo overpaid for Right Media. AOL's advertising... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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Branding & Search: Your Best Defense Against Losing Ground to Competitors (Search Engine Land)
I'm convinced that it's human nature to resist accepting and acting on what we know to be true. Take exercise for example. How many times have you heard doctors, and the whole medical community for that matter, proclaim the benefits of exercise, and recommend it as a key component to staying healthy? Yet despite the evidence that supports their claim, some choose to ignore the facts, and ...
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Click Consult Showcases Complete Internet Marketing Service at ad:tech London 2008 (PR.com)
Click Consult, a leading UK Search Marketing Agency, will be exhibiting its integrated online advertising solution on stand 218 at ad:tech London 2008. The web marketing package is comprised of Pay Per Click (PPC) Campaigns, Search Engine Optimisation (SEO), Affiliate Marketing, E-Mail Marketing, Online Press Releases (PR) and Web Development. By utilising all six services in unison, significant ...
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The Newspaper: Less a Medium than a Feeding Tube (adrants)
Today I came across a banner ad run by the Newspaper Association of America, which seeks to reposition "the newspaper" -- a rolled-up, grayish mound of reading material that occasionally appears on the threshold of hotel room doors --...
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Interactive Agency WebMetro Unleashes ROI-Boosting Banner Ads for Online Growth (PRWeb via Yahoo! News)
Despite numerous industry accounts of ineffective banner advertising, Internet marketing firm WebMetro has successfully leveraged online banner ads to help clients increase sales, lower CPA, and ultimately boost ROI.
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